Apple’s new marketing boss takes over

Phil Schiller is only an “Apple Fellow” – now Greg Joswiak’s big time is coming. But he is not allowed to take on any of his predecessor’s jobs.

Apple now officially has a new Senior Vice President for Worldwide Marketing. The position, which is of central importance for the group, will in future be held by Greg “Joz” Joswiak, who himself was Vice President of Apple’s Product Marketing for years.

Schiller -The successor is an Apple veteran

Despite the appointment by an Apple veteran, the appointment means a paradigm shift: Joswiak’s predecessor Phil Schiller was Apple CEO Tim Cook and design director Jony Ive, who will leave the company in 2019 has, probably the most famous manager of the iPhone company. Its importance can already be deduced from the fact that during his long time at Apple Schiller was also regularly allowed to represent Steve Jobs, who died in 2011, at keynote events.

Promotion to the top management

So now Joswiak: He has now officially been added to Apple’s important management page on, where only the highest management level of the group is listed. It is emphasized again that he reports directly to Chef Cook and that he has more than 30 years of marketing and management experience at Apple. In fact, Joswiak came to Apple back in June 1986, that strange period in the meantime when Steve Jobs left the company. The new marketing boss is not a young man: he was born in 1964 and thus only four years later as his predecessor Phil Schiller.

Schiller will remain in the App Store

Phil Schiller will not get the pass from Apple either. He will stay on board as an “Apple Fellow”. He will continue to take care of the App Store – which he has been running for several years – as well as corporate events – i.e. keynotes – according to the official announcement of the change last August. The App Store is of the utmost importance to Apple, even if it is currently under fire worldwide – from regulators as well as software providers.